Does the December 2024 Core update Favor AI-generated content?

In December 2024, Google implemented two important algorithm updates, the December core update and the December Spam Update. These updates are regarding their impact on AI-generated content.

Google December 2024 update AI Content, rolled between 12th December and 18th December aims to redefine ranking factors across various sectors. The update stands out as one of the fastest rollouts in the history of Google.

The December Spam update commenced on 19th December and concluded on 26th December, targeting spam content and practices to boost the overall search experience.

What is the impact of AI-generated content?

With many AI tools, one can easily generate content for any given topic or keyword. However, one need not ignore the AI Content Impact on Search Rankings. The websites incorporating AI to produce large volumes of content without adequate oversight experienced significant declines in their search rankings. For instance, websites using AI tools for creating many doorway pages – pages optimized for specific keywords but lacking substance, informative and useful content saw notable drops in visibility.

The Google December 2024 update refined ranking factors, it did not target AI-generated content. However, the quality of the content remained a significant factor, showcasing that the AI-generated content meeting the quality standards of Google was not adversely affected.

Google’s Position on AI-Generated Content

Google has not condemned AI-generated content, instead, it emphasizes the quality of content and user experience. The December updates highlighted the importance of EEAT- Experience, Expertise, Authoritativeness and trustworthiness principles. The content lacking these elements, irrespective of its origin, faced ranking issues. In February 2023, Google confirmed that AI-generated content is acceptable as long as it meets EEAT norms. The best practices for using AI-generated content Search Engine Optimization are-

• High Content Quality: AI-generated text must add value and serve user intent.
• Ensure Human oversight: AI should be used as an assistant and not as a replacement for human content writers.
• Avoid Manipulative methods: AI content should not be used for spam SEO methods.
• Originality and Depth: The AI content must be fact-checked and improved with the expertise of the human content writers.

How AI AI-generated content affect SEO?

AI Content SEO Impact 2024 cannot be ignored in total. AI or Artificial Intelligence has revolutionized content creation, making it easier and faster to generate large volumes of text. However, when it comes to Search Engine Optimization or SEO, AI-generated content has both benefits and challenges.

Google’s continuous algorithm updates, including the December 2024 core update and December Spam Update, businesses and content creators must adapt their strategies to ensure AI-generated content remains effective and compliant with SEO best practices.

AI Content generating tools have made content creation easy and efficient. The tools use natural language processing to generate human-like text based on the input prompts. AI-generated content can impact the SEO rankings as Google prioritizes quality, uniqueness and relevance.

What are the risks of AI-generated content for SEO?

The AI content impact on organic traffic is certain as Google’s algorithms updates, including Helpful Content Update and December 2024 Spam update have cleared that quality matters more than quantity.

Some SEO issues with AI-generated content are-

• Low-Quality Content: AI content writing tools generate content in no time. If this content is not optimized properly, it may lack depth and valuable insights, fail to engage the users and appear repetitive. When talking about the Google Algorithm Update AI content effect, there are chances that Google will devalue or penalize low-quality AI content that provides little or no user value.
• Plagiarized or Duplicate content: Many AI content writing tools connect the data from multiple sources. This increases the chances of plagiarized or duplicated content. The search engines penalize duplicate content, minimizing its ranking potential. The content generated using the AI tools is not unique, one of the most significant parameters that Google seeks for best content and this can pave the way for negatively affecting rankings and duplicate content fines.
• Keyword Stuffing and Over-optimization: AI tools often overuse keywords in an unnatural way, leading to keyword stuffing which Google sees as spam tactics. Over-optimized content with excessive keywords leads to a drop in ranking.
• Lack of EEAT: Google’s core update AI content guidelines prioritized EEAT. Experience, Expertise, Authoritativeness and Trustworthiness ensure content credibility. AI lacks real-world experience and its content may fail to establish trust or expertise. The websites lacking authentic expertise struggle to rank higher in the competitive niches like finance, health and legal industries.
• AI detection and devaluation: Google has cutting-edge AI detection tools to identify low-value AI content. If the content is not edited properly or lacks uniqueness, Google may flag and devalue the content. AI-generated content may not rank well unless improved by human oversight and edited.

Will AI content affect the SEO tactics?

AI or Artificial Intelligence has revolutionized content creation, optimization and search engine rankings. AI-generated content offers scalability and efficiency, and the impact on SEO tactics is positive and challenging. The major Search Engines like Google are using their algorithms to evaluate AI-generated content according to quality, relevance and user experience.

• Increased content production: AI content writing tools allow businesses to produce large amounts of content in no time. However, quantity is not enough – search engines prioritize content quality and user intent. The AI Content SEO ranking factors cannot be overlooked. The mass production of low-quality content can lead to ranking penalties.
• EEAT Compliance: Google’s EEAT framework emphasizes content credibility. AI-generated content lacks real-world expertise, making it important to blend human insights with AI efficiency. AI-generated content must be fact-checked and reviewed by professional content writers. Also, the content should include citations and case studies.
• Change in Keyword optimization: AI content writing tools help identify and integrate SEO keywords but can result in over-optimization. AI helps with semantic SEO by suggesting related keywords. However, unnatural keyword usage in the content will affect the rankings.
• Spam Policies: The December 2024 Spam Update of Google is targeted towards low-quality AI content, especially doorway pages and duplicate content. The spam AI-generated content may be de-indexed by Google. Also, the AI content must be edited, optimized and valuable by the human writers to rank well in Google’s search engine ranking pages.

AI Generated Content SEO Best Practices

To ensure that AI content supports SEO goals, businesses must adjust their tactics.

• The AI content writing tools must be used as an assistant and not a replacement. AI can generate drafts, but human writer’s interference is important to refine quality, engagement and originality.
• Google values well-structured and easy-to-read content. The professional human writers will have to make changes in the AI-generated content including headings and subheadings need to be included. Bullet points and short paragraphs are to be used wherever possible to ensure ease of reading. The multimedia including images, videos or infographics should be included in the content if possible to engage the readers and make the content more interesting and easy to understand.
• It is important to ensure the AI content is original and not duplicated from any existing source. It is advisable to use plagiarism checkers to ensure uniqueness.
• To optimize EEAT the content must have data-driven insights and expert opinions. Citations from credible sources and links to authoritative websites must be included in the AI content.

Can AI content result in good SEO rankings?

AI has transformed the content creation process. The AI content writing tools generate content quickly and at scale. However, a million-dollar question remains does AI content result in good SEO ranking?

The answer to this question is Yes- only if the content follows SEO best practices. AI-generated content will not guarantee high rankings, it must be optimized for quality, relevance and user intent to perform well on the major search engines like Google.

AI and SEO- A robust blend: AI content can be SEO-friendly if used correctly –

• AI content writing tools can create large volumes of content in no time. This helps businesses keep up with the blog updates, product descriptions, social media posts and website content. Consistently publishing unique, informative and fresh content improves search rankings as Google favours websites that update regularly.
• AI tools analyze search trends and help integrate primary and related keywords naturally. They suggest Latent Semantic Indexing keywords that enhance content relevance. The Google rewards contextually rich and well-optimized content.
• AI-generated content must be formatted and readable. Professional human writers format the content with proper headings and subheadings, bullet points and lists for easy readability and short paragraphs that boost the user experience. Google prioritizes well-structured, readable content that keeps users engaged.
• AI content writing tools craft compelling Meta tags that improve CTR or click-through rates. A higher CTR leads to better rankings over time.

Challenges of AI content for SEO: Poorly optimized AI content can affect your SEO rankings-

• AI content can lack depth and be generic, making it less valuable to the users. Google’s Helpful content update prioritizes useful, original and well-researched content. Low-quality AI content is not ranked higher in the SERPs.
• AI lacks real-world expertise and human experience. AI-generated content without credible sources, expert insights or citations can struggle to rank well.

How to make AI content rank well on Google?

To achieve good Search engine rankings, AI content must be optimized and reviewed. Here are the best AI content SEO strategies 2024-

• Human intervention is important. Blending AI with human expertise ensures good SEO rankings. Human writers can use AI for content drafts; however, they can edit and refine them to ensure the accuracy, uniqueness and engagement of the AI content. The human writers can refer to the draft or outline generated by AI tools and must include their insights, real-world data and case studies.
• The AI content must prioritize depth and value. It should answer user intent, provide detailed explanations and include actionable takeaways.
• Human writers must improve the EEAT of AI content. Google values credible and authoritative content. The writers must strengthen AI content by citing trustworthy sources, adding expert opinions and including author bylines.

What is the Future of AI content and SEO?

AI-generated content will evolve but human input will remain an important part of the content creation process. Google will develop robust AI detection algorithms in future. SEO will shift towards quality over quantity and AI content blended with human expertise and inputs will dominate the content writing domain.

AI tools help in the content creation process but human intervention is important to achieve good search engine rankings.

What is the final SEO checklist for AI content?

• AI content writing tools must be used for outlines, research and drafting
• Human writers must edit the AI content for depth, readability and uniqueness.
• It is important to follow Google’s EEAT and Helpful content guidelines.
• Spammy AI practices like duplicate content and the stuffing of the keywords must be avoided.
• It is important to monitor the SEO performance and regularly update AI-generated content.

With the above strategies, AI content can enhance SEO performance, boost organic traffic and maintain good Search rankings over time. Google’s December 2024 updates emphasize the commitment of the businesses to deliver high-quality and user-centric content. AI-generated content is not penalized by Google but it must adhere to the established quality and ethical standards.

FAQs

1. What is the December 2024 core update on AI content?
   December 2024 core update focused on refining ranking factors, prioritizing content quality, user experience and relevance, impacting low-quality and spammy AI-generated content.
2. Does AI content affect SEO?
   Yes, low-quality AI content can be penalized if it lacks originality, and relevance and is not in sync with the EEAT norms of Google.
3. Will AI Content be part of SEO in future?
   Yes, AI content will be part of SEO in future but the success will depend on content quality, originality and compliance with Google’s EEAT.